Download or read book The Power of Focus Groups written by Janet Mancini Billson and published by . This book was released on 2007 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A practical and applied approach to focus group research that will help neophyte and experienced researchers plan, conduct, and report the findings from focus groups, The Power of Focus Groups is rooted firmly in social science theory and research design. Each chapter emphasizes conducting high quality focus groups that produce good data rather than interesting information that may be distorted because of design and moderation flaws. The manual follows the natural flow of focus group research, and includes chapters on communicating in groups and special topics as well. You will find sample materials for each stage of the research process in the Appendix at the end of the report. A bibliography provides resources for further reading and research."