The Power of Information Networks
Author | : Lei Guo |
Publisher | : |
Total Pages | : 0 |
Release | : 2016 |
ISBN-10 | : 1138847747 |
ISBN-13 | : 9781138847743 |
Rating | : 4/5 (743 Downloads) |
Download or read book The Power of Information Networks written by Lei Guo and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The news media have significant influence on the formation of public opinion. Called the agenda setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those issues or topics is level two. The Power of Information Networks: The Third Level of Agenda Setting is the first book to detail the theoretical foundations, methodological approaches, and international empirical evidence for this new perspective.