Download or read book The Price is Wrong written by Sarah Maxwell and published by John Wiley & Sons. This book was released on 2007-12-11 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.