The Rise and Fall of Mass Marketing

The Rise and Fall of Mass Marketing
Author :
Publisher : Routledge
Total Pages : 239
Release :
ISBN-10 : 0415075734
ISBN-13 : 9780415075732
Rating : 4/5 (732 Downloads)

Book Synopsis The Rise and Fall of Mass Marketing by : Richard S. Tedlow

Download or read book The Rise and Fall of Mass Marketing written by Richard S. Tedlow and published by Routledge. This book was released on 1993-01-01 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt:


The Rise and Fall of Mass Marketing Related Books

The Rise and Fall of Mass Marketing (RLE Marketing)
Language: en
Pages: 256
Authors: Richard S. Tedlow
Categories: Business & Economics
Type: BOOK - Published: 2014-09-15 - Publisher: Routledge

DOWNLOAD EBOOK

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focu
The Rise and Fall of Mass Marketing
Language: en
Pages: 239
Authors: Richard S. Tedlow
Categories:
Type: BOOK - Published: 2015 - Publisher:

DOWNLOAD EBOOK

The Rise and Fall of Mass Marketing (RLE Marketing)
Language: en
Pages: 246
Authors: Richard S. Tedlow
Categories: Business & Economics
Type: BOOK - Published: 2014-09-15 - Publisher: Routledge

DOWNLOAD EBOOK

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focu
Adding Value (RLE Marketing)
Language: en
Pages: 208
Authors: Geoffrey Jones
Categories: Business & Economics
Type: BOOK - Published: 2014-09-19 - Publisher: Routledge

DOWNLOAD EBOOK

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of market
Influencers and Creators
Language: en
Pages: 316
Authors: Robert V Kozinets
Categories: Business & Economics
Type: BOOK - Published: 2023-04-15 - Publisher: SAGE

DOWNLOAD EBOOK

Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subj