Book of Donmon Teith

"The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game

Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputa

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic

For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The appl

Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of ne