Download or read book Trade Shows Worldwide 23 written by Thomson Gale and published by Gale Cengage. This book was released on 2006-05 with total page 1732 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trade show activity throughout the world continues to grow. More and more exhibitors are finding trade shows to be their most effective marketing tool. No longer seen as a vacation away from the office, today's trade show is considered one of the best ways to meet with current customers, reach previously unidentified prospects and offer goods and services to the international market. Trade Shows Worldwide contains the vital information needed by every segment of the trade show industry. With its global perspective and clearly organized format, Trade Shows Worldwide allows industry professionals, city planners, information professionals and business executives quick access to the information vital for success and timely decision-making.