Download or read book Understanding the Global Spa Industry written by Gerard Bodeker and published by Routledge. This book was released on 2010-08-20 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Spa services and the development of the spa business from its historical beginnings to the size of the market today. • Business development and planning, spa operations and business models. • Spa products and technologies, retailing and the application of branding and marketing strategies. • Infrastructure, design and environmental issues including sustainability and social and environmental benchmarking. • Human resources issues from education and training to professional and regulatory issues and professional and corporate ethics and values.