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User Experience Is Brand Experience
Language: en
Pages: 187
Authors: Felix van de Sand
Categories: Business & Economics
Type: BOOK - Published: 2019-11-12 - Publisher: Springer Nature

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This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all mark
Experience Design
Language: en
Pages: 244
Authors: Patrick Newbery
Categories: Business & Economics
Type: BOOK - Published: 2013-08-08 - Publisher: John Wiley & Sons

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Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies unders
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Language: en
Pages: 256
Authors: Brian Solis
Categories: Business & Economics
Type: BOOK - Published: 2015-10-13 - Publisher: John Wiley & Sons

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Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you k
The User Experience Team of One
Language: en
Pages: 265
Authors: Leah Buley
Categories: Business & Economics
Type: BOOK - Published: 2013-07-09 - Publisher: Rosenfeld Media

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The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deli
The Elements of User Experience
Language: en
Pages: 274
Authors: Jesse James Garrett
Categories: Computers
Type: BOOK - Published: 2010-12-16 - Publisher: Pearson Education

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From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, an