Book of Donmon Teith

This book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of

The metaverse is an immersive digital world that combines augmented reality (AR) and virtual reality (VR) to allow people to interact online as if they were in

Interconnecting the concepts of sustainability, innovation and transformation, this book explains how organizations have successfully transformed themselves and

The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationshi