Photographer's Guide to Wedding Album Design and Sales

Photographer's Guide to Wedding Album Design and Sales
Author :
Publisher : Amherst Media
Total Pages : 124
Release :
ISBN-10 : 9781608951017
ISBN-13 : 1608951014
Rating : 4/5 (014 Downloads)

Book Synopsis Photographer's Guide to Wedding Album Design and Sales by : Bob Coates

Download or read book Photographer's Guide to Wedding Album Design and Sales written by Bob Coates and published by Amherst Media. This book was released on 2008-08-01 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full of instructive images and insightful hints, this book is indispensable for photographers who want to boost their wedding-album sales. Updated with the latest styles, this showcase of 15 top wedding photographers' work and business practices provides insight into each artist's creative process, client service skills, and album design. Information on album types and basic design principles is accompanied by tips for marketing albums, including creating a dazzling sample album, expertly preparing the images for presentation after the ceremony, and discussing the importance of the album as a memento to be cherished for a lifetime. Savvy photographers will learn how to turn an album purchase into a multiple-album sale, how to add on รก la carte images, and how to make networking and referrals generate additional business.


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