Download or read book Applied Marketing Analytics Using SPSS written by Arunangshu Giri and published by . This book was released on 2022-02-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following an application-based approach, this book helps readers to understand the usage of analytics in different marketing contexts, such as identifying customer preferences, customer-segmentation, pricing, forecasting, advertising, competitive analysis, perceptual mapping, using SPSS software (Modeler, Statistics and AMOS Graphics).