Applied Strategic Marketing

Applied Strategic Marketing
Author :
Publisher : Routledge
Total Pages : 424
Release :
ISBN-10 : 9780429446993
ISBN-13 : 0429446993
Rating : 4/5 (993 Downloads)

Book Synopsis Applied Strategic Marketing by : Karel Jan Alsem

Download or read book Applied Strategic Marketing written by Karel Jan Alsem and published by Routledge. This book was released on 2019-03-08 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying the value proposition, it moves on to the situational analysis that underpins the corporate strategy, and finally details the overall implementation and creation of a customer and brand values. Applied Strategic Marketing equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy. With a broad range of international case studies that bring the theory to life, this well-renowned and updated translation is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process.


Applied Strategic Marketing Related Books

Applied Strategic Marketing
Language: en
Pages: 424
Authors: Karel Jan Alsem
Categories: Business & Economics
Type: BOOK - Published: 2019-03-08 - Publisher: Routledge

DOWNLOAD EBOOK

This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory w
Applied Strategic Marketing
Language: en
Pages: 380
Authors: P. J. Du Plessis
Categories: Sales management
Type: BOOK - Published: 2003-12-01 - Publisher:

DOWNLOAD EBOOK

Applied Strategic Marketing
Language: en
Pages: 544
Authors: Christiaan Johannes Jooste
Categories: Marketing
Type: BOOK - Published: 2012 - Publisher:

DOWNLOAD EBOOK

Applied Strategic Marketing
Language: en
Pages: 406
Authors: A Berndt
Categories: Marketing
Type: BOOK - Published: 2021 - Publisher:

DOWNLOAD EBOOK

Applied strategic marketing 5 edition discusses the strategic role of marketing management in organisations. The focus is on how managers choose and manage the
Events as a Strategic Marketing Tool, 2nd Edition
Language: en
Pages: 258
Authors: Dorothé Gerritsen
Categories: Business & Economics
Type: BOOK - Published: 2020-03-19 - Publisher: CABI

DOWNLOAD EBOOK

Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the d