Chasing Youth Culture and Getting it Right

Chasing Youth Culture and Getting it Right
Author :
Publisher : John Wiley & Sons
Total Pages : 224
Release :
ISBN-10 : 9781118004050
ISBN-13 : 1118004051
Rating : 4/5 (051 Downloads)

Book Synopsis Chasing Youth Culture and Getting it Right by : Tina Wells

Download or read book Chasing Youth Culture and Getting it Right written by Tina Wells and published by John Wiley & Sons. This book was released on 2011-04-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets. Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become. Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.


Chasing Youth Culture and Getting it Right Related Books

Chasing Youth Culture and Getting it Right
Language: en
Pages: 224
Authors: Tina Wells
Categories: Business & Economics
Type: BOOK - Published: 2011-04-26 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking
Chasing Youth Culture and Getting it Right
Language: en
Pages: 226
Authors: Tina Wells
Categories: Business & Economics
Type: BOOK - Published: 2011-03-29 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking
Youth Culture and the Media
Language: en
Pages: 276
Authors: Bill Osgerby
Categories: Social Science
Type: BOOK - Published: 2020-09-29 - Publisher: Routledge

DOWNLOAD EBOOK

This expansive, lively introduction charts the connections between international youth cultures and the development of global media and communication. From 1950
Youth Cultures in the Age of Global Media
Language: en
Pages: 309
Authors: Sara Bragg
Categories: Social Science
Type: BOOK - Published: 2014-02-06 - Publisher: Springer

DOWNLOAD EBOOK

This book explores the impact of globalisation and new technologies on youth cultures around the world, from the Birmingham School to the youthscapes of South K
Museums and Millennials
Language: en
Pages: 138
Authors: Jaclyn Spainhour
Categories: Business & Economics
Type: BOOK - Published: 2019-10-04 - Publisher: Rowman & Littlefield

DOWNLOAD EBOOK

Museums and Millennials offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and pra