Download or read book Eventful Cities written by Greg Richards and published by Routledge. This book was released on 2012-05-31 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Analyses the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context * Provides a unique blend of practical and academic analysis, with a selection of major festivals and cities where ‘the event' has had an important element of development strategy * Examines the reasons why different stakeholders should collaborate, as well as the reasons why partnerships succeed or fail