No Logo
Author | : Naomi Klein |
Publisher | : HarperCollins UK |
Total Pages | : 533 |
Release | : 2001 |
ISBN-10 | : 9780006530404 |
ISBN-13 | : 0006530400 |
Rating | : 4/5 (400 Downloads) |
Book Synopsis No Logo by : Naomi Klein
Download or read book No Logo written by Naomi Klein and published by HarperCollins UK. This book was released on 2001 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting with the brand's birth as a means of bringing soul to mass marketing, Klein follows in the logo's wake and notes its increasing capacity for making the product subservient. Beyond this the core argument is the now uneasy struggle between corporate power and anti-corporate activism - via sweatshop labour, submerged identity and subversive action.