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Advances in Advertising Research (Vol. III)
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Type: BOOK - Published: 2012-08-23 - Publisher: Springer Science & Business Media

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​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th Inte
Advances in Advertising Research (Vol. III)
Language: en
Pages: 0
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Type: BOOK - Published: 2012-06-21 - Publisher: Gabler Verlag

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​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th Inte
Advances in Advertising Research (Vol. 1)
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The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communica
Advances in Advertising Research (Vol. VI)
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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and exec
Advances in Advertising Research (Vol. IV)
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​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th Inte