Download or read book Why Co-Creation Experience Matters? Creative Experience and Its Impact on the Quantity and Quality of Creative Contributions written by Johann Füller and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This article introduces 'virtual design competitions' as a new means of opening up the innovation process and enriching the companies, 'design-ideas' by utilizing the creativity of a multiplicity of external designers and enthused consumers all over the world. The 'Swarovski EnlightenedTM jewellery design competition', explored in this study, demonstrates the enormous potential of virtual co-creation platforms. It further highlights the importance of the co-creation experience and its impact on the quantity and quality of designs submitted. First, we introduce the idea of virtual co-creation platforms and the requirements on the design of such a platform. Second, we explore the impact of the co-creation experience on the content contributed by participants. Our study shows that co-creation experience significantly impacts the number of contributions by consumers as well as the quality of submitted designs. Our paper contributes to a better theoretic understanding of the impact of a participant's perceived autonomous, enjoyable, and competent experience, as well as participants' perceived sense of community on their experience. From a managerial perspective, it provides guidance in designing successful idea and design competitions. While innovation managers may be interested in creative contributions, for participants, it is the experience which matters. Fully featured community platforms rather than single idea submission websites are required to attract creative users to submit their ideas and designs.